Welcome to The Extreme Marketing Hunter!
This week we want to talk a little bit about the many benefits of social media marketing and why it is such an important part of any successful marketing campaign.
The first thing to know is that every single country in the world is filled with people who use social media! This means that millions and millions of users are active on a daily basis – usually from there phones. For a marketing strategy, it is important to realize the opportunities that this presents when you are looking to find new and innovative ways to reach your customers.
You have the ability to not only brand yourself, but interact with potential clients 24/7. While it is not feasible for you to be on all of your client’s social media channels all the time, it is definitely possible to put a lot of energy into making sure that the important issues that come up are addressed on the spot.
This is not necessarily just negative issues – sometimes a potential customer may have questions for one of your clients, or be excited about a new product. Taking time to validate their opinions and getting to know them helps your client to have a more personal face and touch when it comes to their digital presence.
If you want to take things up another notch, it is also helpful for you to focus on giving back to potential customers from your client accounts.
Everyone loves free stuff. This means that you can boost customer engagement by offering free things from a client’s social media. There are a lot of things to offer outside of physical goods. Tips, tricks, tutorials and other information goes over just as well. The main thing to keep in mind is how you are going to provide value to a client. What can you do to help out their customers so that your client is leaving a good taste in their mouth?
No digital marketing strategy that is designed to be quick and dirty will be effective long term. It is all about telling your story and getting to know customers and branding yourself over time. You want to think about how to position your client as an authority in their niche and how you can make sure that they are given the best possible online reputation.
A big detractor from many companies online success is negative reviews. If you are on top of their online reputation and address these things when they come up, it’s a lot less likely that they will not be able to reversed. If you reach out to an unhappy customer and try to make things right, there is a good chance that they will retract their negative review. If you’re good, you can even turn a negative review into a positive one.
This kind of on the ball thinking will impress clients and get them great results on social media! Remember, it all comes back to knowing your audience and giving them what they want. Your job as a digital marketer is to help your clients do this and provide value to them by helping them provide value to their customers.
To kick the ball off, check out this awesome video by Upsidedown Iceberg!
Taking time to read and watch all the great sources of information on the web is one of the ways that we stay ahead of the game!