How do you stay white hat and safe from Google penalties while still keeping your SEO competitive? No this isn’t a pitch to sell you on some SEO management services – it’s a how to guide for the rest of us that prefer to do things in house and have complete control of our brand. To begin with, lets watch a little video by Thomas Joslyn about creating good content.
So as we can see, it is totally possible to get your sites to rank by creating good content.
How Do You Create Good Content
Writing good content has to be done with a mindset focused on providing value to the reader. It has to be about giving back, not taking. It has to be about offering something up that others are going to be excited to find, take action on, and solve a problem. This can mean anything from a how to guide, a collection of useful websites, or like I do here, rounding up some of the most useful information in a specific niche.
Word count and metrics is something that a lot of SEOs like to focus on, but a lot of the time this matters less than many will tell you it does. In fact, Google doesn’t rank sites on things as simple as how many keywords are in a text and how many words there are in an article anymore. Nowadays, Google is a lot better at recognizing contextual relevance, synonyms and perceived usefulness of an article. As time goes on and deep learning advances, this will be even more the case.
What Does Good Content Look Like
Good content looks like something that is written for human eyes, not computer eyes. Use pictures, videos and catchy headlines. Don’t try to over-optimize or you are just going to shoot yourself in the foot. The best way to rank is to create content that people will want to share with their friends and colleagues and use themselves. This is a great way to make sure that other people will want to share what you create. Above all, make sure that your content is shareable and useful to others!