Real Estate and SEO?

Real Estate and SEO?

One of the areas we see a lot of lackluster SEO performance is in the Real Estate niche. Why is it that realtors, people who are known for their marketing prowess, seem to struggle when it comes to the digital world? Why is it that so many realtors are turning to digital marketers to do their work for them? And how does this position us as digital marketers to take advantage of the situation and help them out? Here are a couple examples of digital marketing agencies that already do realtor specific work:

Real Estate Marketing Ideas That Work and SEO for Realtors

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads

And of course, no blog post would be complete without the requisite Youtube video on the subject!

Why Is Real Estate SEO Different?

So what makes real estate seo different than regular seo? To begin with, it is heavily focused on location. This means that it isn’t nearly as important for many realtors to show up in the traditional serps. In fact, the chances that a realtor based in Los Angeles is going to make a sale to a buyer located in New Hampshire is slim to none. This is why when you approach real estate seo it doesn’t make sense to focus as much on popping in the general serps. Instead, your goal should be to show up for long tail keywords in a specific local area.

Many realtors and real estate agents don’t understand this basic SEO terminology, so if you have a real estate client it is a big deal to teach them this stuff. Taking the time to ask them about what they know about SEO and explain what long tail keywords are is important.

From there you want to focus your link building and citation building on local areas. Getting them to choose a specific office to work out of that is based in the same area that they are trying to target is a must.

If they don’t have an office or a physical location, it is going to be a lot harder to grab one of the coveted spots in the map pack, which should be the focus of any local SEO effort.

How Do You Price Real Estate SEO?

Another difference is pricing. While many digital marketers are going to still do a flat rate on a monthly basis, with something like real estate where a sale is worth so much money, it can make sense to also factor in a percentage from online sales. Many realtors will like this as well, because they know you are going to be highly motivated to get their listings sold. It can be a win win for both parties and doesn’t have to be a ludicrous number. Even a few percent on top of a pre-arranged monthly fee can go a long way if they are selling a million dollar home and you are good at SEO!

What are your thoughts on real estate SEO and how it is different from regular SEO? How do you run pricing for your clients?

Let us know in the comment section!

Creating Good Content for SEO

Creating Good Content for SEO

How do you stay white hat and safe from Google penalties while still keeping your SEO competitive? No this isn’t a pitch to sell you on some SEO management services – it’s a how to guide for the rest of us that prefer to do things in house and have complete control of our brand. To begin with, lets watch a little video by Thomas Joslyn about creating good content.

So as we can see, it is totally possible to get your sites to rank by creating good content.

How Do You Create Good Content

Writing good content has to be done with a mindset focused on providing value to the reader. It has to be about giving back, not taking. It has to be about offering something up that others are going to be excited to find, take action on, and solve a problem. This can mean anything from a how to guide, a collection of useful websites, or like I do here, rounding up some of the most useful information in a specific niche.

Word count and metrics is something that a lot of SEOs like to focus on, but a lot of the time this matters less than many will tell you it does. In fact, Google doesn’t rank sites on things as simple as how many keywords are in a text and how many words there are in an article anymore. Nowadays, Google is a lot better at recognizing contextual relevance, synonyms and perceived usefulness of an article. As time goes on and deep learning advances, this will be even more the case.

What Does Good Content Look Like

Good content looks like something that is written for human eyes, not computer eyes. Use pictures, videos and catchy headlines. Don’t try to over-optimize or you are just going to shoot yourself in the foot. The best way to rank is to create content that people will want to share with their friends and colleagues and use themselves. This is a great way to make sure that other people will want to share what you create. Above all, make sure that your content is shareable and useful to others!

Google Rolls Out Penguin 4.0 – And It’s Ongoing

Google Rolls Out Penguin 4.0 – And It’s Ongoing

Google gave us the official word yesterday that it is rolling out Penguin 4.0. The difference this time is that it isn’t a one time update. Penguin 4.0 brings real time updating to the core algorithm that makes up the ranking system in the SERPS. Now before you go and panic because you engaged in some “potentially dubious” backlinking efforts, lets take a look at the pros and the cons of the update.

Cons (for SEO’s) of Penguin 4.0

The old game of turn and burn when it came to affiliate sites might not work as well as it used to. The guarantee that a site that you blast with spammy links will survive long enough to bring in some money is history. Now because of the way that Penguin 4.0 works, your site constantly runs the risk of being checked and given a penalty. The update causes the core Google algorithm to check the backlink signals every time it indexes a page. So while you may have had a grace period in the past, your sites are now on watch 24/7 and could consistently incur penalties.

To be honest, that’s really the only con for SEOs. Not the Google wants to make it easy, but lets look at all of the positives.

Pros of Penguin 4.0

Remember the days of disavowing your spammy links and then waiting and praying that sometime in the next year Penguin would run again and remove your penalty? Those days are over. Now, because of the rolling updates, if you make some poor link building decisions and your site gets hit with a penalty, the penalty can be removed the next time Google crawls your site with it’s little bot minions. This is good news when it comes to staying on top of your game and preventing any real damage to your sites.

The next big news is that Penguin 4.0 does not hand out site wide penalties anymore. Google has been a little unclear but has stated that the update will be more “granular” which points to page or section level penalties for sites that have spammy link profiles. Charles Floate just released a video that explains a lot of this stuff pretty well. Check it out here

Why else is this update positive?

Well, if you are a little guy who has been engaging in SEO best practices, Google is giving you an opportunity to rise above the pack of people with bigger budgets and the ability to blast their site with tons of links. If you have created good content and focused on providing value to your readers and your client’s websites, you stand to benefit greatly from the update and find yourself in a position to rank.

What to Do if You Get Hit

So what happens if you’re one of those individuals who find yourself hit by Penguin unexpectedly? The first thing to remember is not to panic. Chances are you can recover your rankings rather quickly (provided the only thing ranking you isn’t spammy backlinks – which it really shouldn’t be in this day and age). Head on over to your webmaster tools and prepare to put together a disavow file. A good place to get your links is Majestic. Once you have done this, a great guide to compiling your disavow file for submission is over at Moz.

Follow this, submit your file, and you should be good to go.

Next, you just have to wait for your site to be re-crawled. If you’re in a hurry, you can always ping Google and hope that it gets done faster!

Fewer Google Image Boxes?

Fewer Google Image Boxes?

Search Engine Land just published an awesome article on Google displaying fewer image boxes in it’s search results. What does this mean for digital marketers and is there a way that we can use this to our advantage?

Well, we all know how much Facebook and the other social media channels value their images and videos more than anything else. So it definitely does not make sense to ignore images in your online strategy. But we think there are some hidden opportunities with this change in the search results that crafty marketers can take advantage of.

While it may take a little bit more work, taking the time to put together well written and well though out articles may be the way to go. Now, you have an opportunity to demonstrate your understanding of a topic and get a large body of content more visible to readers. With less images being displayed, the top results are going to be more frequently authoritative resources in the different niches.

This will be strange at first but again, carries a lot of opportunity! If you take advantage of the changes and get ahead of the curve you can make sure that the content you are producing is of a much higher quality than your competitors and use it to move yourself above them and make yourself more visible.

The other red flag here is the obvious turbulence taking place in the Google world. If there are this many changes going on, we can be sure that there are some updates on the way. We saw big local search results recently and the more that takes place on this level the more it means that things are shifting in algorithms. While we will have to wait and see if there are any official big changes, all the signs indicate that something is happening and it will behoove you to stay on the forefront of whatever it is!

Social Media Marketing

Social Media Marketing

Welcome to The Extreme Marketing Hunter!

This week we want to talk a little bit about the many benefits of social media marketing and why it is such an important part of any successful marketing campaign.

The first thing to know is that every single country in the world is filled with people who use social media! This means that millions and millions of users are active on a daily basis – usually from there phones. For a marketing strategy, it is important to realize the opportunities that this presents when you are looking to find new and innovative ways to reach your customers.

You have the ability to  not only brand yourself, but interact with potential clients 24/7. While it is not feasible for you to be on all of your client’s social media channels all the time, it is definitely possible to put a lot of energy into making sure that the important issues that come up are addressed on the spot.

This is not necessarily just negative issues – sometimes a potential customer may have questions for one of your clients, or be excited about a new product. Taking time to validate their opinions and getting to know them helps your client to have a more personal face and touch when it comes to their digital presence.

If you want to take things up another notch, it is also helpful for you to focus on giving back to potential customers from your client accounts.

Everyone loves free stuff. This means that you can boost customer engagement by offering free things from a client’s social media. There are a lot of things to offer outside of physical goods. Tips, tricks, tutorials and other information goes over just as well. The main thing to keep in mind is how you are going to provide value to a client. What can you do to help out their customers so that your client is leaving a good taste in their mouth?

 

Social Media Infographic

 

No digital marketing strategy that is designed to be quick and dirty will be effective long term. It is all about telling your story and getting to know customers and branding yourself over time. You want to think about how to position your client as an authority in their niche and how you can make sure that they are given the best possible online reputation.

A big detractor from many companies online success is negative reviews. If you are on top of their online reputation and address these things when they come up, it’s a lot less likely that they will not be able to reversed. If you reach out to an unhappy customer and try to make things right, there is a good chance that they will retract their negative review. If you’re good, you can even turn a negative review into a positive one.

This kind of on the ball thinking will impress clients and get them great results on social media! Remember, it all comes back to knowing your audience and giving them what they want. Your job as a digital marketer is to help your clients do this and provide value to them by helping them provide value to their customers.

To kick the ball off, check out this awesome video by Upsidedown Iceberg!

Taking time to read and watch all the great sources of information on the web is one of the ways that we stay ahead of the game!